read the fine print

15 Sep

Right now, I’m drinking Uve, a sparkling black cherry lemonade drink. On bottle’s neck, there’s a sticker that reads “gourmet weight loss*” and on a label the annotation accompanying the asterisk reads, “these statements have not been evaluated by the Food and Drug Administration. The product is not intended to diagnosis, treat, cure or present any disease.” I heard about many products promising weight loss, but gourmet weight loss? Please, don’t turn a beautiful word like gourmet into something horrible, like premium or pre-approved.

I needed any topic to get me going, and that weird fruity drink did the trick. Maybe the label should have read “Thoughtful Blog Post” or something more possible than weight loss by drinks. And I’m sorry Uve, but didn’t Slim Fast already beat you to it? Oh wait, you’re trying to break into the gourmet weight loss market, with an asterisk. Try hard as you like to make me think it’s possible, but that FDA fine print makes me a bit skeptical.


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